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| Palette 2001 We are now living in a culture where distinctions between different genres and mediums is collapsing, the boundaries getting blurred. Popular music is a near perfect example where distinctions between mass culture and art have collapsed. Design, fashion and art has always enjoyed an incestuous relationship. Refinement, taste, and discrimination are key factors which provide the linkages between the three. I would like to cite the example of Eiko Ishioka one of Japan's foremost graphic designers. She has designed promotional imagery for Akira Kurosawa and Francis Ford Coppola's film Apocalypse Now and she has also produced a series of posters for fashion designer Issey Miyake in which she combined text from traditional Haiku poems to reaffirm her images of empowered women. Conventional aesthetics would not recognize Isioka's work as art but within the post modern society, such works are symptomatic of the society itself. Even if the ads are commercially very successful at another level the eclectic fusion of art and advertising is what leads into a new trajectory. John Galliano and Alexander McQueen's designs have been simulated by the contemporary art practices. Artists like Andy Washol, Roy Liechtenstein and piet Mondrian integrated fashion, design, and art in a truly rhizomic manner evolving new trends incorporating multi media in large measure thereby making the interactions between genres smoother. When two fashions designers, Rohit Gandhi and Rahul Khanna decided to share their absorption with colour with 40 contemporary Indian artists, a 'new' staging happened. While the artists have created work which is very much roofed and pora-grounded within colour, the designers have experimented with a 'new' concept of creating designs which is very much a shared experience. Vaikuntan's 'bindis' Natraj Sharma's industrial images, Raza's absorption with the colour palette, find a resonance in the works of the designers. Rohit Gandhi and Rahul Khanna are involved in the act of creation which emerges from this mediated simulacrum of a fusion of colour, design, texture and form. . |
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